Active Office

Client

Pridex Group

Year

2024

Services

Web Design
Web Development

Pridex Group provides innovative construction and engineering solutions for clients like Xiaomi, Estée Lauder, Porsche, and Audi. Their "Active Office" concept reimagines workspaces as flexible environments that adapt to business needs through smart design, zoning, and advanced IT infrastructure. To communicate this vision, they needed a landing page that reflects the Active Office’s dynamic, adaptable nature. Pridex partnered with us to bring this concept to life, capturing its essence and strengths through a seamless, engaging digital experience.

Concept

During team brainstorms, we landed on a visual metaphor: a figure composed of squares, symbolizing an office space and evoking architectural blueprints. As users navigate the site, this shape shifts, highlighting the flexibility and adaptability of the concept. Animations create fluid transitions between sections, reinforcing the sense of movement and continuity.

Design

The design uses a minimalist, high-contrast color scheme paired with a clean, modern grotesque typeface. This focuses attention on the product's key features, presenting them clearly and concisely while resembling architectural precision and quality. Special care was taken in developing the iconography, which combines technology and expressiveness to highlight the "Active Office" ecosystem approach.

Design Elements

In the "Ecosystem" section, we broke down the information into separate screens for better readability. Each feature is represented by an individual card, making the content easier to digest and navigate. We also incorporated plenty of whitespace and vibrant, dynamic photography to reflect the space's inspiring and modern character. This approach keeps the landing page uncluttered while maintaining a balance between aesthetics and functionality, reinforcing the architectural connection and emphasizing the project’s most important elements.