Concept

The lawyers at Alumni Partners are experts who adapt seamlessly to shifts in the legal landscape, delivering agile solutions for their clients. We captured their balance of tradition and innovation in the Neo Lawyers concept, built on clean typography, ample white space, and precise color accents. A gradient in Alumni’s signature orange grounds the visual language, underscoring the team's modern and progressive outlook.

Design

We refreshed the Alumni Partners logo using the PP Neue Montreal font, which also became the foundation of our typography. Modern and bold, this typeface seamlessly integrates both Cyrillic and Latin scripts, making it ideal for a bilingual site. Complementing this, the Atlas Typewriter font — with its narrow, refined lines — evokes the clear, optimistic style of Dutch modernism. Together, the fonts embody the Neo Lawyers concept, balancing precision with unique character.

Given the site’s complex architecture, we structured the sections to guide users through cross-linked blocks. From a lawyer’s profile, users can easily navigate to their specific area of expertise and explore which other team members specialize in the same field. The “Expertise” section includes project cases, allowing users to jump directly to detailed case pages.

Filters and quick search options enhance navigation, making it easy for users to find the content they need. The team page allows users to find lawyers by role or specialty, while the “Expertise” and “Projects & Clients” sections offer case studies that can be sorted by practice area or industry.

Content — news, announcements, articles, and reports — uses a modular block design with distinct formats tailored for each category. The layout assembles like building blocks, allowing Alumni to structure information and create pages of any complexity.

Within each page, left-side anchor links serve as quick navigational points to key information, such as lawyer or HR contacts, locations, and event dates.